The Nordic Consumer Culture Research (NCCR) Standing track aims to create a network of belongingness among Nordic scholars that are interested in research, education and practice from a Nordic Consumer Culture perspective.

By adopting and translating international consumer culture theory (CCT) research which is a heterogeneous research domain that includes alternative methods and approaches, e.g. inspired from anthropology, sociology and cultural studies, to understand marketing and consumption phenomena into the Nordic context, the NCCR Standing Track aims to shed light on Nordic consumer culture in terms of the idiosyncratic mix of the state, the market and the consumers (see Askegaard & Östberg, 2019). The Track aims to capture consumption and experiences in a Nordic context-of-context, open for a wide array of phenomena, as for example Nordic taste and value regime, consumption conformity vs freedom, welfare export, culture impact on nature experiences, role of state vs. market, immigrants and welfare consumption, neoliberal vs. welfare state regimes, state role in market formation. Although the topics and contexts vary a lot, empirical research will not be constrained by rationalizing, logical empiricist precepts. The standing track calls for analyses and contributions that embrace the role of dynamics and contextualization of a variety of phenomena in Nordic contexts.

The NCCR standing track in the period 2024-27 plans to arrange following activities:

  • PhD courses on Consumer Culture Theory
  • Network meetings among NFF affiliated scholars
  • Paper track labelled “Nordic Consumer Culture Research” on two NFF conferences

Although the standing tracks are limited to a four-year period, the overall aim of the NCCR Standing track is to stimulate to a long-lasting network of Nordic consumer culture researchers that might result in collaboration about publications, research applications, course curriculum, teaching methods and implications for practice and policy.