The course was held in September – October 2023, online and at the Stockholm Business School (Sweden)

Course description:
The aim of course was to introduce early-stage doctoral students in marketing and business studies to the field of Consumer Culture Theory (CCT).

Over the last couple of decades CCT has established itself as one of the core areas within Consumer Research and Marketing. CCT is a heterogenous research domain including alternative approaches, theories and methods in order to understand marketing and consumption phenomena, as well as the creation and emergence of markets. Furthermore, CCT gives fresh, theoretical perspectives on many of the large challenges societies are struggling with in the world – climate change,immigration, political polarization and global pandemics – challenges that future business leaders must understand. CCT is inspired by theoretical perspectives from the social sciences and humanities more broadly, such as anthropology, sociology and cultural studies. Within CCT these perspectives are applied to critically assess issues such as the creation of businesses and markets, marketing communication, trend research and consumer-driven innovation, but also to gain mature reflections upon the role of businesses in the world and consumer society.

Responsible faculty from Stockholm Business School: Andrea Lucarelli and Jacob Östberg.

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