This online course was originally given in August, 2021. Thanks to the positive experiences from the first course, the team decided to arrange it again in April 2023.
The course gave an overview of academic research on digital marketing, outlining the main theories and frameworks used in the field, and suggesting areas for contribution in this rapidly evolving area of marketing and information systems research.
After completing the course, the students were expected to be able to:
a) define research areas in digital marketing,
b) plan and implement robust academic research in digital marketing making a significant contribution to existing literature, and
c) develop digital marketing strategies for organizations.
This course consisted of:
1) pre-reading package that will be sent to the admitted students well advance of the course,
2) online live-lectures including several discussion sessions, and
3) written assignment.
Heikki Karjaluoto, Professor, Head of Information Systems Division and Technology Management program, Faculty of Information Technology, University of Jyväskylä, Finland.
Joel Mero, Assistant Professor in Marketing, School of Business and Economics, University of Jyväskylä, Finland.
Richard Glavee-Geo, Associate Professor, NTNU- Norwegian University of Science & Technology, Department of International Business, Norway.