The course will run as a hybrid course during the spring of 2022 and fall 2022, with different themes for each meeting. Organized by Uppsala University, Sweden in collaboration with Copenhagen Business School (CBS), Denmark.
Understanding spatio-temporal behaviour is central for a number of fields related to business studies ranging from consumer behaviour, service marketing, destination organization to mobility and sustainability issues. Understanding how, why and where individuals move in a certain context provide insights into and an understanding of behaviour in relation to spatial patterns, i.e. considering place, space and time. Using GPS data combined with open data sources and questionnaires, provides a good understanding of how space and time affect individual’s behaviour. As the area of research is broad, this course draws on a multi-disciplinary research field where the spatio-temporal analysis are used. By building on research from different areas, such as consumer behaviour, marketing, urban and rural planning, tourism management, cultural geography, the course offers a good insight into different research designs, methods for collecting data, ethical considerations in collecting data on individual mobility, and advanced analysis methods. In the course, both mobile phone data and GPS tracker data will be discussed.
This doctoral course “Advanced Spatio-Temporal analysis” links research on consumer behaviour in general, using tourist behaviour as an example, with spatio-temporal analysis to create an understanding of how place, space, and time influence individuals’ and groups of indviduals’ behavior. The aim of the course is to introduce different methods related to spatio-temporal analysis providing insights into research design, ethical aspects of data collection, methods for analysing GIS data combined with open source street maps.