Digital Marketing and Social Media (6 ECTS)

* Students form NFF members institutions take priority to the course*

Doctoral course will be held 26.4.-28.4.2023 in Zoom (online).

The course gives an overview of academic research on digital marketing, outlines the main theories and frameworks used in the field, and suggests areas for contribution in this rapidly evolving area of marketing and information systems research. After completing the course, the student is able to:
a) define research areas in digital marketing,
b) plan and implement robust academic research in digital marketing making a significant contribution to existing literature, and
c) develop digital marketing strategies for organizations.

This course consists of:
1) pre-reading package that will be sent to the admitted students well advance of the course,
2) online live-lectures including several discussion sessions, and
3) written assignment.

Applications should be sent to Professor Heikki Karjaluoto (heikki.karjaluoto@jyu.fi) by April 18, 2023.

Your application must include 1) Motivation letter explaining why this course is important for you, 2) short CV (max 2 pgs), and 3) doctoral study research plan (max 10 pgs). Students will be informed on 19th of April about their admittance.

Instructors:
Heikki Karjaluoto, Professor, Head of Information Systems Division and Technology Management program, Faculty of Information Technology, University of Jyväskylä, Finland.

Joel Mero, Assistant Professor in Marketing, School of Business and Economics, University of Jyväskylä, Finland.
Richard Glavee-Geo, Associate Professor, NTNU- Norwegian University of Science & Technology, Department of International Business, Norway.