May-June, 2025 at the Stockholm Business School (Sweden) and online

Course structure and learning activities
The course is offered in hybrid form with some digital moments (via Zoom) and an intensive week on site in Stockholm (at Stockholm University, Campus Albano) in May 2025. The course is structured as a combination of lectures, seminar discussions, workshops, student presentations, and written assignments. The language of instruction and examination is English.

Course content
The aim of the course is to introduce early-stage doctoral students in marketing and business studies to the field of Consumer Culture Theory (CCT). Over the last couple of decades CCT has established itself as one of the core areas within Consumer Research and Marketing. It is not limited to this area, however, as CCT scholars are not only publishing within marketing but also within organization studies, critical management studies, sociology, and political philosophy.
CCT is a heterogenous research domain including alternative approaches, theories and methods in order to understand marketing and consumption phenomena, as well as the creation and emergence of markets. Furthermore, CCT gives fresh, theoretical perspectives on many of the large challenges societies are struggling with in the world––climate change, immigration, political polarization and global pandemics––challenges that future business leaders must understand.
CCT is inspired by theoretical perspectives from the social sciences and humanities more broadly, such as anthropology, sociology and cultural studies. Within CCT these perspectives are applied to critically assess issues such as the creation of businesses and markets, marketing communication, trend research and consumer-driven innovation, but also to gain mature reflections upon the role of businesses in the world and consumer society.

Application
Apply for the course by April 1, 2025 by sending an email to the coordinator of the doctoral programme at Stockholm Business School, Stockholm University Helene Olofsson. More information about the course can be found on the SBS course website.

Contact
Responsible faculty from Stockholm Business School
Andrea Lucarelli (andrea.lucarelli@sbs.su.se)
Jacob Östberg (jacob.ostberg@sbs.su.se )

Faculty Members
Sofia Ulver, Lund University
Jack Tillotson, University of Vaasa
Nathan Warren, BI Norwegian Business School
Szilvia Gyimothy Mørup-Petersen, Copenhagen Business School

 
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