October 5-9, 2026, at Stockholm University, Stockholm, Sweden (3 days on site and 2 days online)
This interdisciplinary PhD course explores the evolving role of marketing in the context of the circular economy and digitalization. It integrates perspectives from marketing, strategy, innovation management, servitization, dynamic capabilities, circular business models, digitalization, and internationalization. The course aims to equip PhD candidates with both the traditional theoretical foundations of marketing and a comprehensive understanding of its evolution, through various academic perspectives, in response to sustainability transitions and digital transformation.
Course structure and timetable
The course will consist of five sessions: three on-campus sessions (October 5, 6, and 9) and two online sessions (October 7 and 8). The detailed schedule and session topics will be announced prior to the start of the course.
Assessment
Course assessment will be based on two components: (1) active participation in lectures and seminars, and (2) timely submission of the final paper. The performance of PhD candidates will be evaluated in relation to the established learning objectives of the course using a pass/fail grading system. To successfully complete the course, students must attend at least four of the five scheduled sessions and successfully complete all required assignments.
Course faculty
• Rana Mostaghel, Associate Professor, Stockholm University, Sweden;
• Pejvak Oghazi, Professor, Södertörn University, Sweden;
• Maximilian Palmié, Professor, St. Gallen University, Switzerland;
• Darek Haftor, Professor, Uppsala University, Sweden;
• Marko Kohtamäki, Professor, University of Vaasa, Finland; and
• Ana Lisboa, Associate Professor, Polytechnic of Leiria, Portugal.
Enrolment
Apply to the course by June 30, 2026. Applications, CV, and a motivational letter (maximum of two pages) must be emailed to Helene Olofsson (helene.olofsson@sbs.su.se), coordinator of the doctoral programs, Stockholm University. The course participants will be selected based on a motivation statement outlining their interest in the subject, previous knowledge, and their merits (e.g., educational certificates).
